Music At Sturgis 2024. All rally concerts are free w/ paid upgrade options. There is nothing else in the world like the legendary sturgis bike rally when 500,000 motorcycle enthusiasts descend upon the tiny town of sturgis, south dakota (population 7,000) for their annual gathering.
Starting at 7pm blow through the gates of the buffalo chip four whole days before the festival’s official rally kickoff date to nab your favorite camp spot, watch the festival spring to life and rock out to nightly concerts on the bikini beach stage. It’s not a buffalo chip rally without a major thundher storm rocking the sturgis crowd to the core.
